Coca-Cola, Will.i.am Sell Cycles to Clothes Made Of Recycled Bottles

Coca-Cola in collaboration with international musician Will.i.am has tied up with a number of iconic brands, to recycle old coke plastic bottles and aluminium cans to create a variety of products.
The latest being bedsheets made out old Coke plastic bottles.  The brand jointly developed by Coca-Cola and the Black Eyed Peas frontman is called EKOCYCLE.
"Waste is only waste if we waste it," says Will.i.am.
It is a stand-alone brand initiative dedicated to helping encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material, according to the company.
The company also has a tie up with famous department store Harrods and sells products like luxury bags and luggage.
From bags to shoes to cycles to clothes, the company makes just about everything. EKOCYCLE also has a tie up with sports goods major Adidas.